Bieber Family Shares Intimate Moments in Emotional Music Video

On August 5, 2025, Justin Bieber released the music video for his new single "Yukon," the second track from his long-awaited seventh studio album Swag. The video, directed by Cole Bennett, boyfriend of Hailey's best friend Camila Morrone, offers a glimpse into the Bieber family's private life.

The black-and-white visuals feature 11-month-old Jack Bieber, Justin and Hailey's son, prominently throughout the video. In one scene, Jack and his mother Hailey are seen taking a dip in the water during a beach visit, while in another, the family of three snuggles together on the deck of a boat. The video also shows Justin sweetly kissing his son's toes as they bask in the sun.

Beyond the family moments, the video captures Justin and Hailey embracing after taking a swim. This intimate moment serves as a testament to their relationship, which has endured breakup rumors over the years. When Swag was released in July 2025, Hailey re-shared the album cover, which included photos of the couple with Jack, on her Instagram Stories, fiercely defending her family against online trolls.