Banbury's Cultural Comeback: Reviving a Town's Hidden Gems

Banbury, a town in the UK, has long been perceived by its residents as lacking in cultural attractions and things to do. However, a recent visit has revealed that the town actually has a rich history, a well-established theatre, and a calendar full of cultural events.

In an effort to change this perception, Banbury has launched a new strategy called "Made in Banbury." Endorsed by the Cherwell District Council, the strategy sees key cultural organizations working together to boost publicity and improve the town's cultural offerings. The council is investing £6,000 over two years to support the marketing campaign.

One of the venues hoping to benefit from this cultural push is The Mill Arts Centre. After a difficult period in 2024, when it was repeatedly flooded and forced to move to a temporary venue, the centre has now resumed its normal program of events. Its chief executive, Andrew Lister, says there are 216 live shows happening at the theatre this year, but convincing locals that Banbury has a cultural scene to celebrate is not always easy.

Banbury Museum, another member of the consortium behind "Made in Banbury," is also working to showcase the town's rich history, from its role in the Civil War to its manufacturing past and the history of the canal. The museum's director, Simon Townsend, believes Banbury is a "really fascinating town" with a lot to offer.

While Banbury has faced challenges, such as the closure of major retailers like Debenhams, the cultural strategy aims to transform the town's empty spaces into cultural offerings. As Cllr Rob Pattenden explains, the goal is to make Banbury a true "cultural destination" and change people's perceptions about the town.