Home / Arts and Entertainment / Amazon Music Elevates Boundary-Blurring Artist Odeal as Breakthrough Star
Amazon Music Elevates Boundary-Blurring Artist Odeal as Breakthrough Star
9 Sep
Summary
- Amazon Music names Odeal as its newest Breakthrough Artist
- Odeal's music reflects diverse global influences from his travels
- Breakthrough campaign to provide wide-ranging support for Odeal
In September 2025, Amazon Music has announced Odeal as its newest Breakthrough Artist, joining the streaming service's signature developing artist program. The Love Renaissance (LVRN) Records signee is fresh off a standout performance at the Billboard Hip-Hop/R&B LIVE event earlier this year.
Odeal's music has become a reflection of the diverse cultures that have influenced him through his travels around the world. "Every place I've been has added new depth to my sound and my story," the artist explains. With Amazon Music's support, Odeal is excited to take his fusion sound even further and continue pushing creative boundaries.
The Breakthrough campaign will provide Odeal with wide-ranging support, including bespoke video content, a global marketing push, increased playlisting, and exclusive performance opportunities. Amazon's backing will also extend beyond music, with custom merch drops, livestream performances, and fashion integrations. This comprehensive effort underscores Odeal's growing global profile and the momentum he has built in 2025.
