Zendaya Embodies Prada's New Fragrance Paradoxe

Zendaya has been unveiled as the new global ambassador for Prada Beauty's floral ambery fragrance, Paradoxe. The campaign imagery showcases the actress in a sophisticated pink dress, exuding glamour. Academy Award winner Barry Jenkins directed the accompanying video.

Zendaya shared her enthusiasm for Paradoxe, stating, "I love how Paradoxe celebrates complexity, capturing both strength and vulnerability." She added that wearing the fragrance felt like a natural fit, as it was already a personal favorite.

The announcement follows the recent launch of Prada Paradoxe Sweet Chemistry Eau de Parfum. This new fragrance was crafted by master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu.

Rosa Carriço, Global President of Prada Beauty, praised Zendaya as the embodiment of Prada Paradoxe, highlighting her authenticity and multidimensional energy. This role aligns with Zendaya's continued promotion of her two new movies, "The Odyssey" and "Spider-Man: Brand New Day."

Zendaya stars alongside her husband, Tom Holland, in both upcoming films. The couple, who met in 2016 on the set of "Spider-Man: Homecoming," reportedly got engaged over the 2024 holiday season and privately tied the knot earlier this year. News of their wedding was confirmed in March 2026.