YouTube Exec to Keynote Edinburgh TV Festival

YouTube's Vice President for Europe, the Middle East, and Africa, Pedro Pina, will deliver the prestigious James MacTaggart Memorial Lecture at this year's Edinburgh TV Festival. Pina's address is expected to explore the evolving landscape of television and digital content.

In his role at YouTube, Pina engages with a wide range of partners, from emerging digital creators to major Hollywood studios. He brings extensive experience from his previous tenure at Google, YouTube's parent company, where he served as a global client partner for ten years.

Pina has expressed honor at the invitation, viewing it as an opportunity to discuss redefining the industry. He believes viewers are more engaged than ever and are seeking content on their own terms, highlighting the potential for a new era by combining traditional broadcasting with platforms like YouTube. The festival's advisory chair anticipates Pina's lecture will be provocative and inspiring.