Home / Arts and Entertainment / YouTube and Billboard End Stream Feud
YouTube and Billboard End Stream Feud
11 Nov
Summary
- YouTube data will count towards Billboard charts starting January.
- A dispute over stream valuation caused YouTube to withdraw data.
- The feud impacted rankings for artists like YoungBoy Never Broke Again.
A year-long dispute between YouTube and Billboard over the valuation of music streams has been resolved, with YouTube's data reintegrated into Billboard's charts starting in January. The conflict arose from differing numerical ratios used to value streams, impacting how music popularity was measured and impacting revenue.
This disagreement led YouTube to withdraw its data from Billboard's charts, causing significant discrepancies. For example, YoungBoy Never Broke Again's "Slime Cry" album saw nine tracks chart on YouTube but only three on Billboard. Similarly, Fuerza Regida's "Marlboro Rojo" and Lisa's "SaWaDiKa" had notable differences in their YouTube versus Billboard performance.
The resolution, announced recently, means that fan clicks on YouTube will once again contribute to Billboard's complex formula for its industry-standard album and singles charts. This reconciliation aims to provide a more cohesive and accurate representation of music consumption across platforms.
