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Eid Weekend: Two Big Films, One Giant Opportunity
11 Feb
Summary
- Two major films, Yash's Toxic and Ranveer Singh's Dhurandhar 2, are set to clash on the Eid weekend.
- Industry experts and exhibitors believe both films can thrive, expanding the box office potential.
- A fair screen division of 50-50 is seen as practical and possible for distinct yet anticipated releases.
As March 19, 2026, approaches, Indian cinema anticipates a significant box office event with Yash's 'Toxic: A Fairy Tale for Grown-Ups' and Ranveer Singh's 'Dhurandhar: The Revenge' releasing on the same Eid weekend. Contrary to a 'clash' narrative, industry stakeholders view this as an opportunity for two major films to coexist and expand the overall market.
Exhibitors, including PVR INOX's Aamer Bijli, suggest that such dual releases can create momentum rather than a challenge. They highlight that two anticipated films can attract larger crowds, not just splitting audiences but multiplying them. This positive outlook is bolstered by the historical precedent of 'Lagaan' and 'Gadar: Ek Prem Katha' succeeding together.
Veteran trade analyst Taran Adarsh advocates for an equal 50-50 screen division, acknowledging the potential for fan wars over prime showtimes due to the substantial investment in both films. He emphasizes that the industry and audience stand to benefit most when both films perform well, viewing the weekend as a chance for mutual success rather than a competition.
The distinct content and overlapping, yet not identical, audience bases make a fair screen allocation feasible. This cooperative approach aims to let the business prosper, ensuring that both 'Toxic' and 'Dhurandhar 2' have the potential to break box office records, ultimately benefiting the entire Indian film industry and providing viewers with ample choice.
