Home / Arts and Entertainment / YRF Taps Communications Veteran Usha Thomas
YRF Taps Communications Veteran Usha Thomas
23 Jul
Summary
- Usha Rachael Thomas appointed Head of Communications Strategy at Yash Raj Films.
- She will oversee YRF's outward-facing narrative and global/local media relations.
- Thomas brings over two decades of experience in journalism and communications.
Yash Raj Films (YRF) has welcomed Usha Rachael Thomas to its leadership team as the new Head of Communications Strategy. She will report directly to CEO Akshaye Widhani, a move that aligns with YRF's expanding global business operations.
Thomas is tasked with directing YRF's overall communication strategy, encompassing press relations, social media, brand voice, and talent positioning. Her role will focus on strengthening the company's engagement with both international and domestic media outlets.
With over two decades of experience in journalism, communications, and brand strategy, Thomas has a proven track record. She previously held significant communication roles at STAR India and Zee Entertainment Enterprises, managing high-profile properties across television and digital platforms.
Her career includes spearheading award-winning campaigns, such as the #ZeeforAll initiative which earned an Abby Award Gold, and contributing to the Cannes Lion-winning "The End" campaign for Lux. Thomas also co-led an influential case study on MX Player's business model.
In her new capacity, Thomas will also develop PR and social media positioning strategies for prominent YRF talents, including Rani Mukerji and Ayushmann Khurrana.
