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WWE's 'Vice City' Trademark Bid Falters
25 Sep
Summary
- WWE pursued a 'Vice City' trademark in August.
- The trademark application was abandoned in September.
- The move was likely linked to wrestler Lola Vice.
WWE initiated a trademark filing for the term 'Vice City' on August 8, but this application was officially declared 'dead' on September 21. The decision to pursue this trademark is believed to be associated with WWE wrestler Lola Vice, who recently advanced to the main roster. Her connection to Miami, Florida, the actual location that inspired the 'Vice City' setting in the Grand Theft Auto franchise, further supports this theory.
While the precise reasons behind WWE's withdrawal of the trademark remain undisclosed, it is plausible that Rockstar Games, the creators of Grand Theft Auto, would have opposed any attempt to claim ownership over a name they have utilized for over two decades. The iconic 'Vice City' is famously the setting for the PlayStation 2 classic, Grand Theft Auto: Vice City, and is also slated to be featured in the upcoming Grand Theft Auto 6.
The anticipation for Grand Theft Auto 6 is immense, with its launch on November 19, 2026, expected to significantly impact various sectors, including sports and entertainment. NBA star Steven Adams has even predicted a "league-wide" performance decline among basketball players and coaches during its release period.
Meanwhile, Rockstar Games has been actively managing its intellectual property. This week saw the removal of footage related to scrapped Grand Theft Auto 5 downloadable content and an early iteration of a leaked Grand Theft Auto 6 map. The studio has also updated its modding policy, potentially curtailing dreams of monetized Grand Theft Auto 6 role-playing servers.
