Home / Arts and Entertainment / World's Worst Photographer Crowned by Icelandair
World's Worst Photographer Crowned by Icelandair
9 Jun
Summary
- Blanche Mortemard from Paris won the competition with 127,642 applicants.
- Her winning portfolio included blurry, awkwardly framed, and thumb-obscured photos.
- Mortemard will travel Iceland for 10 days and receive $50,000.
Icelandair has crowned Blanche Mortemard from Paris as the winner of its global search for the world's worst photographer. Out of 127,642 applicants from 178 countries, Mortemard impressed judges with her "admirable lack of skills." Her submission included poorly composed and blurry images, notably a cityscape where her thumb obscured a significant portion of the frame.
The airline's campaign was based on the premise that Iceland's natural beauty is so striking that even a photographer with a talent for taking bad pictures would struggle to make it look unappealing. This initiative resonated with a global audience seeking authenticity over manufactured perfection.
Mortemard will now undertake a 10-day photography expedition throughout Iceland, aiming to discover if one can truly be incapable of capturing a good photograph in such a spectacular setting. For her unique contribution, she will be compensated with $50,000, covering her time, expenses, and the resulting photographs.
