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Women Launch Vertical Media Alliance
30 Sep
Summary
- New organization aims to boost women's influence in vertical entertainment.
- It focuses on equity, safe workplaces, and leadership opportunities.
- The alliance is the first professional group for vertical entertainment.
A groundbreaking industry organization, Women In Vertical Media, has been established to champion women in the burgeoning field of vertical entertainment. Founded by industry leaders Tina Randolph Contogenis and Alicia Read, the alliance seeks to significantly enhance the visibility, influence, and economic equity of women within this dynamic sector.
The organization's core mission is to provide a powerful platform for women, ensuring their voices are heard in shaping the future direction of vertical media. It is noted as the industry's first professional alliance dedicated to this cause.
Founding leadership includes key figures from various facets of the vertical ecosystem, such as talent strategy, development, and partnerships. The group's initial objectives encompass advocating for equitable wages and working conditions, alongside fostering community and mentorship programs.
As vertical entertainment continues to evolve, Women In Vertical Media recognizes the critical opportunity to establish professional standards and ensure representation from the outset, rather than retroactively addressing inequities.
