Women Agents Disrupt Live Music Industry, Advocate for Inclusion

The 2025 Billboard Live Music Summit in West Hollywood, California, featured a panel discussion with four leading female agents in the live music industry. Jenna Adler of CAA, Marsha Vlasic of Independent Artist Group, Sara Williams of WME, and Elisa Vazzana of UTA shared their perspectives on the current challenges and trends shaping the live music business.

The agents noted that the micro-residency model, where artists perform multiple shows in a few select markets rather than embarking on lengthy nationwide tours, is becoming increasingly common. This shift helps to curtail the high costs associated with touring, especially for mid-level and emerging artists. Additionally, the panelists emphasized the growing importance of global touring, as artists seek to build their international fanbases earlier in their careers.

While the agents acknowledged the significant progress made for women in the industry, they also stressed that the fight for equity and inclusion is far from over. Vlasic, who began her career 40 years ago, reflected on the stark contrast, noting that there are now more women in the business than ever before. However, the agents agreed that they still often find themselves as the only women in the room, and they must continue to advocate for themselves and support one another.

"We do belong in the room, and we have to advocate for ourselves, and we have to continue to advocate and fight," said Adler. The panelists emphasized the importance of mentoring and uplifting other women in the industry, as well as being vocal about the need for greater representation and equity.