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Oz Endures: Wizard of Oz Dominates Pop Culture Today
23 Nov
Summary
- The Wizard of Oz remains incredibly popular nearly a century later.
- A new Wicked movie sequel is further expanding the Oz universe.
- Oz projects range from immersive AI experiences to horror films.

The enduring legacy of "The Wizard of Oz" continues to captivate audiences worldwide, demonstrating a remarkable staying power nearly a century after its 1939 debut. This classic film's cultural dominance is being amplified by contemporary adaptations and sequels, most notably the "Wicked: For Good" movie. The franchise's reach extends beyond traditional media, with "Oz" experiencing a renaissance through immersive AI-driven experiences in venues like the Las Vegas Sphere, which has garnered significant commercial success.
The "Wicked" musical film, itself a spin-off of a revisionist take on the "Oz" narrative, is slated for a sequel, "Wicked: For Good." This development signals a commitment to further exploring the beloved fantasy world. Beyond musicals, the "Oz" universe is spawning diverse projects, including a national tour for "The Wiz" and even a horror film leveraging the public domain status of its characters. Amazon is also developing a modern YA series titled "Dorothy."



