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Wisconsin Rapids Sparkles in Holiday Cheer
27 Nov
Summary
- Crowds braved cold weather for the holiday parade.
- The event marked the start of the holiday season.
- Floats and trucks paraded through downtown streets.

Despite frigid temperatures, strong winds, and falling snow, enthusiastic crowds lined Grand Avenue in Wisconsin Rapids on Wednesday evening. They came to experience the spectacle of the holiday parade, a cherished local tradition. The event served as the official commencement of the holiday season for the community.
The Heart of Wisconsin Chamber of Commerce organized the 2025 Rekindle the Spirit Holiday Parade. Before the procession began, the holiday lights along the Wisconsin River were illuminated, adding to the festive ambiance. This signaled the official start of the holiday celebrations.
Spectators lined the route as an array of decorated floats and vehicles traveled along West Grand Avenue, crossing the Grand Avenue Bridge, and proceeding up the hill toward McMillan Memorial Library. The parade concluded its journey on East Grand Avenue, bringing holiday cheer to all in attendance.




