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Westside Gunn Slams Off-White's Costco Drop
27 Aug
Summary
- Westside Gunn criticizes Off-White's retail strategy on new track.
- The rapper lamented Off-White hoodies appearing in Costco for $60.
- Abloh, Off-White's founder, had collaborated with Gunn on album art.
Rapper Westside Gunn has voiced strong disapproval of Off-White's current retail direction on his latest track, "ZILLA." Produced by Denny LaFlare, the song features Gunn critiquing the brand, rapping, "Virgil rolling in his grave, they got Off-White in Costco." This lyric specifically references the recent appearance of Off-White pullover hoodies in Costco Canada stores. These items were priced around $60 USD, a significant markdown from the brand's typical $495 to $800 retail range. The sale of archive pieces can even reach thousands of dollars.
Gunn's commentary carries particular weight given his close relationship with the late Virgil Abloh, the founder of Off-White. Abloh, who established the fashion house in 2013, served as the art director for several of Westside Gunn's albums. These collaborations include the 2020 release "Pray for Paris" and "And Then You Pray for Me," which was released posthumously in 2023, following Abloh's passing in 2021. The rapper's lyric highlights a perceived devaluation of Abloh's established brand.
