Home / Arts and Entertainment / Webtoon Launches Microdramas from Hit Series
Webtoon Launches Microdramas from Hit Series
17 Aug
Summary
- Webtoon is adapting popular series into short, vertical microdramas.
- Each 'Short Drama' will feature 40-50 episodes, 1-2 minutes each.
- Content is available in English and French, with a pay-per-episode model.
Webtoon Entertainment is capitalizing on the rise of vertical media with its new "Short Dramas" initiative. This program involves transforming popular Webtoon properties into microdramas, including romantic titles such as "Love Bites" and "Maybe Meant to Be." This strategic move highlights the increasing demand for short-form vertical video content.
Each "Short Drama" will comprise 40 to 50 episodes, with individual installments running between one and two minutes. Initially, a few episodes will be accessible for free. Subsequent episodes will require a pay-per-episode model, utilizing coin tokens for unlocking content. These new "Short Dramas" are available as of today in both English and French.
Webtoon, founded in South Korea in 2005, boasts a substantial user base of 155 million monthly active users. The company has a history of adapting its titles for traditional television and film. Webtoon successfully completed a U.S. IPO in 2024.
