Wavelength Hires Ad Vet for Growth

Wavelength has appointed advertising veteran Matt Kline as its new Chief Growth Officer. In this significant role, Kline will spearhead the company's brand partnerships and overall growth strategy. He will collaborate with marketers to develop diverse projects spanning film, television, Broadway, sports, and digital platforms.

The company is currently in a notable expansion phase, underscored by the recent opening of a new 10,000-plus square foot creative campus in Los Angeles. This facility is designed to bolster creative and brand-facing capabilities, providing a dedicated space for artists to collaborate onsite.

Kline's arrival follows Wavelength's strategic expansion into the sports industry in 2026, achieved through the acquisition of Duplex Deli. The company has also recently welcomed four other senior executives to its team over the past six months, indicating robust growth.

"As brands look to connect more meaningfully with their audiences, their entertainment strategies and focus on great storytelling have never been more important," stated Kline. He highlighted Wavelength's unique ability to leverage top talent and craft stories across multiple mediums as a key differentiator for brands seeking to move beyond traditional advertising.

Founded by Jenifer Westphal, Wavelength has established a strong reputation, particularly in documentary features and award-winning Broadway productions. Joe Plummer, Wavelength president and co-CEO, expressed enthusiasm for Kline's appointment, noting his experience and instincts as crucial for the company's continued expansion across all entertainment genres.