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De Luca: Streaming Era Demands Fresh Voices
31 May
Summary
- New talent and fresh voices are essential for innovation in film.
- Studios risk drying up their pipeline by relying on past successes.
- Social media creators offer a new model for film development.
Warner Bros. Pictures chief Michael De Luca stressed the paramount importance of continuously seeking new talent and fresh voices to maintain innovation within the film industry. He cautioned that an over-reliance on proven formulas could lead to stagnation and a depleted pipeline of future projects.
De Luca drew parallels between the current landscape and historical periods, such as the 1980s home video boom, which spurred the growth of independent film companies. He observed that the rise of YouTube-bred filmmakers mirrors past industry shifts, where emerging talent challenged the status quo.
He noted that social media platforms are now acting as incubators for creativity, allowing filmmakers to engage in a direct dialogue with their audiences. This iterative process, akin to continuous test screenings, results in content that is highly calibrated to audience preferences.
De Luca also touched upon the evolving nature of 'intellectual property' (IP), suggesting that true IP lies in the talent and artists behind the work rather than just pre-existing characters or stories. He pointed to instances where a studio's perceived reluctance to invest in new material led to the loss of significant directorial talent, underscoring the competitive environment and the need to prioritize creative partnerships.
