Home / Arts and Entertainment / VMAs Score Decade's Biggest Audience, Fueled by NFL Boost
VMAs Score Decade's Biggest Audience, Fueled by NFL Boost
28 Sep
Summary
- VMAs viewership reached 8.43 million, the highest in over a decade.
- NFL game provided a massive lead-in, peaking VMAs audience at 15 million.
- Social media engagement saw an 8% increase in video views year-over-year.
The MTV Video Music Awards recently drew their largest audience in more than ten years, with 8.43 million viewers tuning in on CBS and MTV. This viewership marks a significant 51 percent increase from the previous year.
The awards show experienced its best performance in key adult demographics since 2018, indicating strong appeal across various age groups. Madonna was a notable recipient, securing seven awards.
A major factor contributing to the high ratings was a strong NFL lead-in, which propelled the VMAs' viewership to a peak of 15 million during Madonna's opening performance. This NFL game featured a close contest, drawing substantial viewers.
CBS was the primary platform, hosting 90 percent of the total audience. Social media platforms also reported a substantial increase in engagement, with video views up by 8 percent compared to the prior year.
