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Musk's Daughter Stars in Anti-AI Fashion Ad
9 Sep
Summary
- Vivian Wilson models for Desigual's 'Born to Disobey' campaign.
- The ad features Wilson alongside a malfunctioning robot.
- The campaign subtly critiques artificial intelligence and AI investors.
As of September 9, 2026, Vivian Wilson, Elon Musk's estranged transgender daughter, is fronting the Spanish fashion label Desigual's "Born to Disobey" fall 2026 campaign. The campaign prominently features Wilson alongside a malfunctioning robot, a visual metaphor that leads to the statement, "Some things aren't meant to be fixed."
The ad showcases Wilson modeling Desigual's latest clothing line while interacting with a robot that is humorously misused. Desigual describes the "Born to Disobey" campaign as embodying a free, rebellious spirit, stating Wilson "refuses to belong" to the system, a sentiment that subtly critiques her father's extensive investments in artificial intelligence and robotics.
This campaign emerges as Elon Musk faces increased attention due to the premiere of his documentary, "Musk," at the Venice Film Festival. Musk has previously expressed critical views of Wilson's gender transition, referring to her as his son and attributing his stance to her perceived "woke mind virus."
