Vivek Oberoi Fights AI Deepfakes in Delhi Court

Actor Vivek Oberoi has initiated legal proceedings in the Delhi High Court to safeguard his personality and publicity rights. The civil suit addresses the alleged pervasive misuse of his identity, including the proliferation of fake social media accounts, the sale of unauthorized merchandise, and the creation of AI-generated content.

Oberoi's legal team seeks a permanent injunction to prevent the infringement of his rights. The petition highlights instances of impersonation on social media platforms and the sale of unauthorized merchandise featuring his likeness on e-commerce sites. This action underscores the actor's concern over the exploitation of his persona without consent.

A significant focus of the lawsuit is the alleged misuse of artificial intelligence and deepfake technology. Oberoi contends that misleading and derogatory depictions, including the superimposition of his face onto objectionable imagery, are being spread. This misuse, he argues, poses a substantial risk to his reputation, leading to public confusion and the dilution of his personal identity.

The suit also calls for an omnibus 'John Doe' injunction to address unknown infringers, given the online accessibility of such violations. Oberoi seeks the removal of all unauthorized content and a permanent restraint against further misuse of his identity to prevent irreparable harm to his goodwill and business interests.