Winter Games Go Viral: From Curling Fails to Luge Laughs

The 2026 Winter Olympics in Milano Cortina are already providing ample material for viral internet content, extending beyond athletic achievements. Controversies, such as accusations of illegal double-touching against Canada's curling team, have ignited widespread social media discussions and meme creation. These online reactions have even extended to other Canadian sports teams.

Curling has emerged as a social media favorite, with users drawing parallels between the sport and vigorous cleaning activities. The apparent closeness during mixed doubles curling has also led to humorous comparisons, while double luge has sparked jokes about intimacy due to its high-speed, close-formation nature.

Further comedic content stems from figure skating and ski jumping. Priceless mid-routine expressions, dramatic celebrations, and unusual occurrences, like a mobile phone seemingly flying alongside a ski jumper, have been widely shared and parodied online, contributing to the games' viral status.