Viral TikTok Video Helps Reopen Beloved Village Pub

In November 2023, the Friends of The Elm Tree group began posting on social media after The Elm Tree Inn in Langton Herring, Dorset, had shut its doors. Their Gen Z-inspired TikTok clip has since reached millions of viewers around the world and sparked a crowdfunding campaign that resulted in the pub reopening earlier this year.

Now, the team behind the viral video has been nominated for the Video of the Year award at the TikTok Awards UK & Ireland 2025, set to take place in London later this month. The recognition highlights the power of social media in reviving local businesses and bringing communities together.

The Elm Tree Inn's story is a testament to the resilience and creativity of its supporters, who refused to let the beloved village pub fade away. With the help of their viral video and the generosity of crowdfunding donors, the Friends of The Elm Tree have ensured that the pub will continue to serve as a hub for the local community for years to come.