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Bollywood Stars Face FDA Over Vimal Ads
30 Sep
Summary
- Actors responded to Maharashtra FDA show-cause notices.
- Hearings for two actors in the Vimal ad case are complete.
- FDA alleges Vimal Elaichi ad acts as surrogate for pan masala.
The Maharashtra Food and Drug Administration (FDA) has confirmed receiving responses from actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff concerning a Vimal Elaichi advertisement. Two of the actors have completed their hearings with FDA Commissioner Tukaram Mundhe, and the agency is moving forward with the case. The FDA had issued show-cause notices on August 11, 2026, to the actors for their appearance in the 2024 advertisement.
These notices alleged that the campaign might constitute surrogate advertising for Vimal Pan Masala, a product banned in Maharashtra. The FDA's concern is that the Vimal Elaichi branding could be indirectly promoting the prohibited pan masala. The actors were required to explain their involvement and provide details on endorsement contracts and due diligence performed.
