Taco Cart Star: Villa's Tacos Goes Viral at Super Bowl

Victor Villa, owner of the renowned Villa's Tacos, achieved a monumental milestone by participating in the Super Bowl 60 halftime show on February 8th. He was prominently featured alongside global artist Bad Bunny at Levi's Stadium, an event that has since seen his business experience an unprecedented surge in popularity.

Upon returning to Los Angeles, Villa found his three locations, including the Highland Park eatery, swamped with enthusiastic customers. This overwhelming demand, which has continued for over 72 hours, has been met with gratitude by Villa, who emphasizes the message of love he received from the experience.

Villa's journey began in 2018 from his grandmother's house, evolving from a pop-up to multiple brick-and-mortar establishments. The acclaimed Michelin Bib Gourmand winner sees his Super Bowl appearance not as a surprise but as a blessing, a culmination of unwavering self-belief and a vision for his business.

The article also touches on the gentrification impacting Highland Park, Villa's long-time community. His success and visibility at the Super Bowl are seen by some locals as a significant moment of pride and representation for the neighborhood's working-class roots.