Vijay Deverakonda: Hindi Hits Bang in South India

Vijay Deverakonda has noted the growing influence of Hindi music in South India, particularly highlighting songs from the film Dhurandhar. During a recent promotional event for his upcoming movie Ranabaali, Deverakonda observed that these specific Hindi tracks have found a substantial audience in the South. He further elaborated that the songs are frequently played in local gyms, underscoring their widespread popularity.

Ranabaali, a period action-drama starring Deverakonda and Rashmika Mandanna, is set against a 19th-century colonial backdrop and addresses the Madras Famine. The film, directed by Rahul Sankrityan and featuring music by Ajay-Atul, is scheduled for a global theatrical release on October 16, 2026. Deverakonda's comments shed light on the expanding reach of Hindi music across diverse regions.