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ABC Talk Show Achieves 6-Year High
2 Jul
Summary
- The View saw its best Q2 viewership in six years, growing 3% year-over-year.
- Show improved significantly among women aged 25-54 and 18-49 demos.
- It maintained its position as the top daytime talk show for nine consecutive seasons.
"The View" concluded the second quarter with its highest viewership in six years, drawing 2.6 million total viewers. This marks a 3% increase compared to the same period last year. The show also experienced substantial growth in crucial female demographics.
Viewership among women aged 25-54 rose by 11%, reaching 221,000, while the 18-49 demo saw a 14% increase, averaging 168,000 viewers. These gains helped "The View" secure its status as the leading daytime network talk show in these key categories.
For the ninth consecutive season, "The View" has maintained its top ranking among daytime talk shows, averaging 2.6 million viewers and a 1.74 rating. During the week of June 22, the show's ratings across the board saw a 6% boost, with total viewership reaching 2.6 million.
In other news, ABC News' "20/20" reported its largest viewership lead over NBC's "Dateline" in eleven years during the second quarter, indicating strong performance across ABC News programming.