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Vietnam Cinema Diversifies Beyond Horror
9 Oct
Summary
- Mockingbird Pictures launches new horror, comedy, and drama films.
- Vietnamese studios are expanding beyond horror genres.
- Several Vietnamese films are achieving significant box office success.
Mockingbird Pictures is set to unveil three new titles at Busan's Asian Contents & Film Market (ACFM), showcasing a growing diversity in Vietnamese and Southeast Asian cinema. While horror remains a strong genre with Indonesian film 'The Doll Ghawiah' and Vietnamese 'The River Demon,' the slate also features comedies and family dramas.
'The Happiest Cell,' a prison-set comedy-drama, exemplifies this move beyond traditional horror, starring notable Vietnamese actors. This reflects a broader trend of Vietnamese studios exploring varied genres. Earlier releases like 'Zero Meets Hero' have achieved considerable success, grossing nearly $8 million in Vietnam, becoming one of the highest-grossing films of 2026.
Furthermore, 'Luck For Sale' is slated for a U.S. theatrical release on October 9 across major cinema chains. Mockingbird Pictures emphasizes this range, from established franchises to culturally rooted genre films and star-led productions. The company also distributes numerous local and international films within Vietnam annually.
