Home / Arts and Entertainment / Luxury Shirt Mimics Accidental Burn Mark for $1,139
Luxury Shirt Mimics Accidental Burn Mark for $1,139
19 Feb
Summary
- Luxury label Vetements sells a shirt designed to look burned.
- The shirt is priced at an astonishing $1,139.
- The concept sparks debate about irony and originality in fashion.

A luxury fashion label, Vetements, is making waves with its latest offering: a white shirt deliberately designed to appear as though it has been accidentally burned. The garment, named the White Ironing Burn Graphic Shirt, features an oversized cut and a printed graphic simulating a burn mark near the chest pocket, a common mishap during ironing. Priced at an eye-watering $1,139, this piece has prompted significant online commentary and debate.
Social media users have reacted with a mix of amusement and skepticism, with many joking about the price and the concept of paying for what resembles a laundry error. Comments highlighted the irony, with some suggesting their own 'damaged' clothing could be considered high fashion. This design choice positions Vetements within a trend of incorporating intentional imperfections, such as distressed fabrics and ripped elements, into haute couture.
However, the concept has also drawn criticism, with some questioning whether a printed burn mark crosses the line from edgy design to a questionable aesthetic. The debate centers on whether this deliberate imperfection is avant-garde or simply an acknowledgment of everyday domestic accidents reimagined as runway rebellion. The shirt's release raises questions about the fashion industry's direction and its embrace of irony.



