Vegan Chef Fiedler Inks Deal with Diving Bell, Expands Reach

In a significant move in the content creation world, vegan chef Julius Fiedler, also known as Hermann, has signed with Diving Bell Management, a London-based agency. Fiedler, who has an audience of more than 4 million across his social channels, is the latest big name to join Diving Bell's roster, which includes the author of the popular "Good Girl's Guide to Murder" series, Holly Jackson.

Diving Bell will be working closely with Fiedler to further develop his personal brand, explore partnership opportunities, and support the publication of his books. Fiedler's first book, "Naturally Vegan," was published earlier this year. The chef, who previously worked as a food stylist for British chef Jamie Oliver, is known for his Vegan Cultures YouTube travel series, where he explores traditional dishes from around the world that "just happen to be vegan."

Fiedler expressed his excitement about this new chapter, stating that he has long felt confined by the constraints of short-form social media and has been seeking a change of direction. He is eager to "shout a simple message from the rooftops: the message that there's a different side to veganism, one that is entirely natural and traditional, and one that is more relevant now than ever before."