Home / Arts and Entertainment / Radical Tailoring Inspires London's Stunning V&A East
Radical Tailoring Inspires London's Stunning V&A East
15 Apr
Summary
- O'Donnell + Tuomey designed V&A East, inspired by fashion.
- The building features a concrete exterior resembling folded fabric.
- V&A East celebrates art, culture, and community in East London.

O'Donnell + Tuomey's V&A East, located in London's Olympic Park, is a new architectural marvel drawing inspiration from haute couture and radical tailoring. The building's design evokes ideas of draping and concealment, with a striking exterior crafted from pigmented concrete panels that resemble folded fabric or origami.
Internally, V&A East is conceived as an armature for diverse activities, featuring flexible gallery spaces, a prominent staircase designed for social interaction, and a rooftop terrace offering panoramic city views. The museum aims to democratize access to collections, exploring the art and politics of making through topical and subversive displays.
This expansion of the V&A eastward, part of the broader East Bank initiative, signifies a significant cultural and educational development for London. It establishes a new hub for art, fashion, and learning, drawing parallels to the historic Albertopolis and cementing a new creative industry in East London.
The museum's interior design emphasizes simplicity with airy white spaces and robust terrazzo floors, allowing the displayed objects, such as Leigh Bowery's costumes, to take center stage. Innovative display systems, inspired by market stalls, and bespoke typography guide visitors through the vibrant exhibits.