Honey Deuce: U.S. Open's $17M Cocktail Sensation

The U.S. Open's signature cocktail, the Honey Deuce, has become a massive revenue generator and an iconic part of the tournament's atmosphere. Sales from this popular drink, a mix of vodka, lemonade, and raspberry liqueur, have reached approximately $17.2 million annually. The drink's popularity has necessitated specialized stands serving thousands daily, with demand peaking before night sessions.

Originally created by mixologist Nick Mautone, the Honey Deuce was designed to be light and refreshing for the late August and early September tournament heat. Its distinctive honeydew melon ball garnish, resembling tennis balls, further cemented its identity. Since becoming the tournament's signature drink in 2007, its price has steadily increased, now standing at $23 per serving.

Logistics for serving the immense volume of drinks are complex, involving an overnight crew to restock supplies and a dedicated 'melon balling room' for preparing garnishes. Since 2024, a draft system has streamlined production, reducing the time to make each cocktail to just 12 seconds. This efficiency has been key to meeting demand and solidifying the Honey Deuce's status as a beloved U.S. Open tradition.

The Honey Deuce's success places it among other renowned sports beverages like the Kentucky Derby's Mint Julep and Wimbledon's Pimm's Cup. Its iconic status is further amplified by fans collecting the souvenir cups, which have even appeared on resale markets. As the drink continues its rise, it remains a symbol of the U.S. Open's vibrant event experience.