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Urvashi Rautela: Creativity Needs Cultural Balance
30 Aug
Summary
- Urvashi Rautela believes creativity shouldn't compromise cultural sensitivity.
- She emphasized Raksha Bandhan's purity and its cultural significance.
- Rautela stressed the importance of respecting Indian traditions and the country.
Urvashi Rautela has voiced her perspective on the recent controversy involving a Raksha Bandhan advertisement featuring Kriti Sanon. Rautela suggested that creative endeavors should not disregard cultural sensitivity, particularly concerning festivals with deep traditional roots.
Speaking on the matter, Rautela underscored the significance of Raksha Bandhan as a pure festival celebrating the sibling bond. She asserted that a balance must be struck between creative expression and cultural appropriateness, stating that aspects like Raksha Bandhan hold immense importance in Indian tradition.
Furthermore, the actress emphasized the collective identity as Indians and the inherent need to respect the country. She called for a mindful approach when brands promote products, especially during culturally significant periods, to ensure they align with the values and sentiments of the populace.
