Urban Music's Global Voyage: Quevedo & Kidd Voodoo

Urban music is expanding globally, absorbing local influences and transforming into worldwide hits. This dynamic was a central theme at Billboard Latin Music Week 2026 during a panel featuring artists Quevedo and Kidd Voodoo. The discussion, moderated by Billboard's Jessica Roiz, took place on October 19, 2026, at the Faena Theater in Miami Beach.

Quevedo shared how his upbringing in the Canary Islands shaped his music, incorporating traditional Latin rhythms into his urban sound. He reflected on the life-changing success of his 2022 collaboration with Bizarrap, which achieved chart-topping status globally and on the Billboard Hot 100.

Kidd Voodoo spoke about his musical journey, transitioning from rock to fully embracing reggaetón, a genre he now considers essential to his identity. He reminisced about early reggaetón influences from his childhood in Chile. He also advocated for increased collaboration among artists, especially between male and female musicians, to foster unity and growth within the music scene.