Home / Arts and Entertainment / Unwell Hits $500M Valuation Milestone
Unwell Hits $500M Valuation Milestone
12 Aug
Summary
- Unwell, co-founded by Alex Cooper, is now valued at $500 million.
- The investment comes from Patrick Whitesell's firm, WTSL.
- The company targets Gen Z women, with 72% of its audience aged 18-35.
The media company Unwell, co-founded by popular podcaster Alex Cooper and Matt Kaplan in 2023, has secured a valuation of $500 million. This significant milestone was reached following an investment from WTSL, the firm led by Patrick Whitesell. This investment represents the first external funding for Unwell.
Unwell strategically targets the Gen Z female demographic, with its audience being 89% female and 72% between the ages of 18 and 35. The company has amassed nearly 100 million followers across various platforms and operates a network of over a dozen podcasts.
This new backing from WTSL not only provides financial capital but also access to Whitesell's extensive industry experience and network. Unwell has already established a partnership with SiriusXM and is actively growing its video content on YouTube, aligning with the broader industry trend of migrating podcasts to video formats.
Alex Cooper expressed enthusiasm about scaling Unwell on all fronts, emphasizing the company's nimble, social-first approach and deep understanding of culture. She noted that WTSL's support will accelerate growth through acquisitions and investments. Whitesell highlighted Unwell's exceptional ability to anticipate audience trends and create resonant entertainment experiences.
