Who is the woman behind the DeuxMoi Instagram account?

Melissa Lovallo, a 50-year-old former Ralph Lauren executive, is the woman behind the infamous DeuxMoi Instagram account.

How did DeuxMoi start and how has it grown?

DeuxMoi started as a fashion blog in 2013, but Lovallo relaunched it as a celebrity gossip platform during the COVID-19 lockdown in 2020. The account now has over 2 million followers and has become a lucrative business for Lovallo.

What other ventures has Melissa Lovallo, the woman behind DeuxMoi, pursued?

Lovallo has expanded DeuxMoi into a Substack newsletter, a bestselling novel called "Anon Pls," and a TV series adaptation of the book in development for HBO Max.

Home / Arts and Entertainment / Unmasking the Gossip Queen: The Surprising Identity Behind DeuxMoi

Unmasking the Gossip Queen: The Surprising Identity Behind DeuxMoi

16 Nov

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Summary

Melissa Lovallo, a 50-year-old former Ralph Lauren executive, is the woman behind the infamous DeuxMoi Instagram account
DeuxMoi started as a fashion blog in 2013 but relaunched as a celebrity gossip platform during the COVID-19 lockdown in 2020
DeuxMoi now has over 2 million followers and has become a lucrative business for Lovallo, including a bestselling book and a TV series in development

Unmasking the Gossip Queen: The Surprising Identity Behind DeuxMoi

In a world exclusive, the Daily Mail has unmasked Melissa Lovallo, a 50-year-old former Ralph Lauren executive, as the woman behind the notorious celebrity gossip Instagram account DeuxMoi. Lovallo originally launched DeuxMoi as an online fashion blog in 2013, alongside her friend and colleague Meggie Kempner. However, it wasn't until the COVID-19 lockdown in March 2020 that Lovallo decided to reactivate the account and turn it into a platform for celebrity gossip.