Unmasking the Gossip Queen: The Surprising Identity Behind DeuxMoi

In a world exclusive, the Daily Mail has unmasked Melissa Lovallo, a 50-year-old former Ralph Lauren executive, as the woman behind the notorious celebrity gossip Instagram account DeuxMoi. Lovallo originally launched DeuxMoi as an online fashion blog in 2013, alongside her friend and colleague Meggie Kempner. However, it wasn't until the COVID-19 lockdown in March 2020 that Lovallo decided to reactivate the account and turn it into a platform for celebrity gossip.

What started as innocent inquiries about celebrities' coffee orders and pasta preferences quickly snowballed, and by the end of 2020, DeuxMoi had amassed over 500,000 followers. Now, just over two years later, the account boasts a staggering 2.1 million followers, making it a force to be reckoned with in Hollywood circles.

Lovallo's unfiltered celebrity gossip has attracted both fans and enemies, with some even attempting to uncover her identity. However, the 50-year-old has gone to great lengths to maintain her anonymity, turning off her camera during interviews and digitally altering her voice. Despite these efforts, Lovallo's identity was briefly revealed in 2020 by none other than Hailey Bieber, who discovered that Lovallo was the mastermind behind DeuxMoi.

With DeuxMoi's growing success, it's no surprise that Lovallo has turned the platform into a lucrative business. She now has a Substack newsletter, sells branded merchandise, and has even published a novel, "Anon Pls," which is being adapted into a TV series for HBO Max. It seems that Lovallo's savvy business acumen has paid off, as she continues to captivate audiences with her insider knowledge of the celebrity world.