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Unicorn Firm Launches 4 Wild New Creator Shows
24 Aug
Summary
- Unicorn's new slate includes shows from viral creators.
- One series features dog hosts surprising pups in NYC.
- A fitness show challenges a creator to 100,000 steps globally.
Creator management firm Unicorn has announced four new original series, expanding its content development slate. Among these is "Oddsmen," a weekly news program focusing on prediction markets, co-created by Noah Rinsky, known for his comedy account @oldjewishmen.
Another upcoming show is "The Pit Crew," a heartwarming series hosted by Bryan Reisberg and Philipp Kostelecky. The duo and their friends will surprise dogs on the streets of New York City with treats and playtime, aiming to provide them with a minute of joy.
"Pitch Your Sitch" will blend elements of "Shark Tank" and "Product Hunt," offering entrepreneurs and innovators one minute to pitch their ventures. Fitness enthusiast Johnny Novo will star in "Johnny in Motion," a show where he undertakes a challenge to walk 100,000 steps across 100 cities worldwide.
Co-founders Scott Dunn and Chris Gera highlighted Unicorn's strategy of identifying and capitalizing on underserved cultural sectors with unique IP. Launched just over a year ago, Unicorn offers management, content development, and production services, building on Dunn's prior experience with "Recess Therapy" and "Bob Does Sports."
