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Home / Arts and Entertainment / UnderCurrent Talent Expands With Next Step Acquisition

UnderCurrent Talent Expands With Next Step Acquisition

16 Jan

•

Summary

  • UnderCurrent Talent acquired Next Step Talent, adding nearly 300 creators.
  • Next Step Talent specializes in cross-platform growth strategies.
  • The acquisition follows UnderCurrent's Project 15 purchase in August 2025.
UnderCurrent Talent Expands With Next Step Acquisition

UnderCurrent Talent has acquired independent management firm Next Step Talent, marking a significant expansion within the creator economy. This strategic move integrates Next Step Talent's roster, bringing the total client list to nearly 300. The acquisition builds upon UnderCurrent's rapid growth, following its purchase of boutique management firm Project 15 in August 2025.

Next Step Talent is known for its success in cross-platform growth strategies, helping creators transition from short-form to long-form content. Their roster has collectively garnered over 100 million followers and 18 billion views. Founders Temima Shames, Amanda Smith, and Rebeca Partida will join UnderCurrent, with Shames moving into an advisory role.

UnderCurrent, founded by Eric Bogard, positions itself as a next-generation management company focused on brand partnerships, content strategy, and long-term career development for digital creators. This acquisition solidifies its strategy and its commitment to supporting entrepreneurs in the evolving digital landscape.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.
UnderCurrent Talent recently acquired Next Step Talent, expanding its roster of digital creators.
UnderCurrent Talent's roster includes entertainers like JoJo Siwa and Kira Kosarin.
Next Step Talent specializes in cross-platform growth strategies for creators, moving them to long-form content.

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