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Vertical dramas are short-form series designed for mobile viewing on a vertical screen, gaining popularity for their fast-paced, digestible nature appealing to younger audiences.

Who is Dan Löwenstein and what is his new project?

Dan Löwenstein is a British director known for vertical dramas, now developing a new U.K.-produced microdrama for mobile platforms.

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Asia's microdrama market demonstrates successful monetization models and direct storytelling, providing a blueprint for global expansion and influencing European productions.

Home / Arts and Entertainment / UK eyes vertical drama boom for Gen Z

UK eyes vertical drama boom for Gen Z

21 Nov, 2025

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Summary

UK director to helm new vertical drama for mobile
Project leverages TikTok creator and scripted comedian
Format's rapid global rise discussed at Tallinn fest

British director Dan Löwenstein is set to direct and produce a new, untitled U.K.-made microdrama, currently in early development with Night Train Media and Spirit Studios. This project signifies a potentially growing role for Britain in producing mobile-native, vertical storytelling. Löwenstein, known for his work on vertical mini-series, has collaborated with a TikTok content creator and a traditional scripted comedian to develop the series concept and initial episodes.

The development was announced at the Tallinn Black Nights Festival during a panel discussing the rapid global expansion of vertical dramas. The format, characterized by fast-paced shoots and low-budget execution, is reshaping how serialized content is structured, produced, and monetized, particularly to capture Gen Z's consuming habits. Experts at the festival shared insights into the format's evolution and its economic drivers.