What is the Globe team's strategy for helping U.K. artists succeed globally?

The Globe team works closely with labels and artists from the early stages to identify sync, brand, and other partnership opportunities that can help them build their audience and career on a global scale.

How have sync deals impacted the popularity of artists like Olivia Dean and Aurora?

Sync placements have driven major increases in streaming activity and exposure for U.K. artists. For example, Aurora saw a 750% jump in streaming after her song was featured in the film Adolescence.

What is the current state of the U.K. sync market, and how does Globe's U.S. expansion fit into their growth plans?

The U.K. sync market recorded 11% growth in 2024, indicating strong demand for U.K. music. By expanding to the U.S., Globe aims to connect more British talent with opportunities in film, TV, and advertising to further boost their global reach.

Home / Arts and Entertainment / U.K. Music Sync Firm Globe Expands to U.S., Unlocking Global Opportunities for Rising Artists

U.K. Music Sync Firm Globe Expands to U.S., Unlocking Global Opportunities for Rising Artists

4 Nov

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Summary

Globe sync team helps U.K. artists like Olivia Dean, Aurora, and Sophie Ellis-Bextor gain global exposure through sync deals
Expanding to the U.S. to identify more sync opportunities for U.K. artists in film, TV, and advertising
Sync deals have boosted streaming and popularity for artists, with Aurora seeing 750% increase after sync in Adolescence

U.K. Music Sync Firm Globe Expands to U.S., Unlocking Global Opportunities for Rising Artists

In the rapidly evolving entertainment landscape, the U.K. music sync and brand business Globe is making a strategic move to expand its presence in the U.S. market. As of November 2025, the company is planning to hire its first-ever sync agents in New York and Los Angeles, with the goal of identifying more opportunities to place U.K. artists' music in film, TV, advertising, and other content.

Globe, led by president Marc Robinson and co-managing directors Jennifer Hills and Sarah Desmond, has a proven track record of helping British artists like Olivia Dean, Aurora, and Sophie Ellis-Bextor gain global exposure through sync deals. For example, Dean's song for the latest Bridget Jones film became the most-streamed track from the soundtrack, while Aurora saw a 750% increase in streaming activity after her music was featured in the film Adolescence.

The company's expansion into the U.S. market comes at a time of strong demand for U.K. music repertoire, with the U.K. sync market recording 11% growth in 2024. By deepening its presence stateside, Globe aims to further elevate British talent on the global stage, connecting them with award-winning members of the TV, film, and advertising industries.

"It's a hugely exciting time for Globe," says Robinson. "Our expanded presence in the U.S. will only create more opportunities to connect our world-leading artists with new audiences and collaborators." The company's focus on finding authentic, "win-win" partnerships that resonate with fans and viewers is key to its success in helping artists break through the noise and achieve both cultural and commercial success.

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