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UFC Fighters Crash Golden Globes Stage
12 Jan
Summary
- UFC fighters made an unexpected appearance at the Golden Globes.
- The appearance promoted Paramount's new UFC rights deal.
- The event drew backlash on social media.
The recent Golden Globe Awards telecast featured an unexpected promotional segment for Paramount's new UFC rights deal. UFC fighters Mackenzie Dern and Brian Ortega made a surprise appearance on stage, introduced as extra security. This move was intended to promote the upcoming UFC broadcasts on Paramount+ and CBS, which begin later this month.
The segment, which included hard-rock music and spotlight effects, was notably jarring to viewers. It drew immediate backlash on social media, particularly as it followed an instance where a director was played off during his acceptance speech and a commercial break that heavily featured UFC content.
This promotion is part of Paramount's strategic acquisition of UFC rights, a significant move following its merger with Skydance. The $7.7 billion, seven-year deal signals Paramount's substantial financial investment in the sports broadcasting landscape.
