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Tyga's $tarface: 80s Synth-Wave Alter Ego Emerges
4 Jul
Summary
- Tyga unveils $tarface, a separate creative project rooted in 1980s synth-wave.
- The persona is inspired by the 'Scarface' aesthetic with original storytelling.
- Debut single 'GAVE U RACKS' features 80s production and a distinct visual identity.
Tyga has introduced $tarface, an entirely new creative persona and project distinct from his established music catalogue. This venture delves into the 1980s, blending synth-wave, pop, R&B, and funk with cinematic storytelling. The aesthetic evokes early '80s Miami, characterized by silk tailoring and vintage luxury.
The project features a vocal-led, sung style with warm analogue synths and authentic 1983 production techniques, eschewing modern drums and mixing. The concept for $tarface emerged while Tyga developed his film "Baby, You're a Star," inspiring a deeper dive into the early '80s music scene.
The debut single, "GAVE U RACKS," and its music video, filmed in Los Angeles, serve as the visual introduction to $tarface. This separate identity allows Tyga creative freedom without diluting his other ongoing projects, including an Afrobeats global project and a rap album.
