What is TWICE's 'Strategy' single?

Strategy is a 2024 single released by the K-pop group TWICE that has achieved RIAA platinum certification in the United States.

How did TWICE achieve platinum status in the US?

TWICE's single 'Strategy' achieved platinum status by selling over 1 million units, including digital downloads and streaming equivalents recognized by the RIAA.

Is TWICE the first K-pop girl group with a platinum single in the US?

Yes, TWICE is the first K-pop girl group to earn RIAA platinum certification for a single that is not a collaboration.

Home / Arts and Entertainment / TWICE Shatters US Records: Platinum Hit Without Collab!

TWICE Shatters US Records: Platinum Hit Without Collab!

27 Nov, 2025

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Summary

TWICE earned RIAA platinum for 'Strategy', selling over 1 million units.
First K-pop girl group with a non-collaboration single to go platinum.
This marks TWICE's biggest commercial success in the US to date.

TWICE Shatters US Records: Platinum Hit Without Collab!

TWICE has officially achieved RIAA platinum certification in the United States for their 2024 single 'Strategy,' marking a monumental success for the K-pop group. The single has surpassed the 1 million unit sales threshold, a significant feat in the American music landscape. This accomplishment positions TWICE as the first K-pop girl group in RIAA history to reach platinum status with a single that was not a collaboration.

The Recording Industry Association of America awards platinum status to singles that achieve over 1 million units, including sales and streaming equivalents. TWICE's 'Strategy' has met this benchmark, highlighting the group's expanding international appeal and influence. Prior to this, only one other K-pop girl group single, the 2018 collaboration 'POP/STARS' by K/DA, had achieved platinum status in the US.