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Study Reveals Top Fashion-Obsessed TV Shows
9 Nov
Summary
- Sex and the City characters mentioned fashion brands 121 times.
- Manolo Blahnik was the most mentioned brand in Sex and the City.
- Fashion retailers study analyzed 29 TV series dialogue.
A recent study conducted by fashion retailer Kaiia has identified "Sex and the City" as the television series with the most fashion brand mentions. Across its 94 episodes, characters in the iconic show referenced fashion brands a total of 121 times.
The research meticulously analyzed dialogue from 29 different television series, specifically searching for mentions of 91 fashion brands. "Sex and the City" emerged as the leader with an average of 2.7 fashion brand mentions per hour. Its sequel, "And Just Like That...", followed closely with 2.1 mentions per hour, and Ralph Lauren was identified as its most frequently cited brand.
"Ugly Betty" secured the third position with 109 brand mentions, prominently featuring Gucci 25 times. The "Gossip Girl" reboot ranked fourth, while the original series came fifth. However, the original "Gossip Girl" held the distinction for mentioning the widest variety of fashion brands, with 36 different labels, including jeweler Harry Winston most frequently.
Other notable shows making the top 10 include "Emily in Paris" in sixth place, "Friends" in eighth, and "Gilmore Girls" in ninth. According to Kaiia, mentioning a designer's name aloud efficiently conveys a character's identity, priorities, and aspirations without needing extensive dialogue.
