Home / Arts and Entertainment / Tubi's Bold Pride Merch Goes Viral
Tubi's Bold Pride Merch Goes Viral
24 Jun
Summary
- Tubi's Pride collection features cheeky slogans like 'Proud Tubi Gay'.
- The viral merch line includes items like a jockstrap and a "Free" tank.
- Merch designer Cole Poska previously created items for Tubi.
Tubi's tongue-in-cheek approach to Pride merchandise has resulted in a viral collection that perfectly mirrors the brand's established social media persona and dedication to LGBTQ+ representation. This collection, designed by Cole Poska (@SpaceboyCole), features items with bold and humorous slogans, including a tank top proclaiming "Proud Tubi Gay" and shorts labeled "Free."
The "Proud Tubi Gay" collection, which launched on ProudTubiGay.com, also includes a jockstrap with "FREE" and a shirt reading, "I Got My A$$ Ate While Watching a Tubi Original." These unique offerings have garnered significant attention online, with many users expressing enthusiasm for the brand's authentic and playful take on Pride.
Social media reactions highlight the demand for the limited merchandise, with many users lamenting sold-out items and comparing the checkout process to that of Ticketmaster. This success stands in contrast to other brands that have withdrawn their Pride affiliations due to political backlash. Tubi's approach emphasizes its understanding of its audience, particularly its extensive library of LGBTQ+ films.
A second drop of merchandise, announced on Tuesday, reportedly sold out within minutes, further underscoring its popularity. The brand's commitment to its LGBTQ+ offerings and distinct brand identity continues to resonate with its user base.
