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Tubi Bets Big on Creator-Driven Originals & F1
24 Mar
Summary
- Two new original series, 'Game On' and 'Remember Me,' are in production.
- Tubi partners with Apple TV for 2026 Formula 1 altcasts.
- New ad tech features include Scene Sense and Connected Conversions.
Tubi is set to launch two new original series, 'Game On' and 'Remember Me,' as part of its strategy to create low-cost content centered around talent's social media profiles. 'Game On' focuses on a high school gamer and begins production this month, starring Sky Katz and Case Walker.
'Remember Me,' a young adult supernatural murder mystery, has concluded production and features Brec Bassinger and Charlie Gillespie. This approach proved highly successful for Tubi in 2024 with the series 'Sidelined: The QB and Me.'
The streaming service also revealed its first partnership with Apple TV for alternative broadcasts of select 2026 Formula 1 races. These broadcasts will include commentary from racing experts and are part of Apple's strategy to enhance viewership for the auto racing circuit.
Additional creator-focused sports content from YouTubers Deestroying and Jesser is also planned. During its NewFronts presentation, Tubi showcased new ad technologies, such as the Scene Sense pause ad feature, enhanced engagement options, and a TV-to-mobile offering called Connected Conversions.
