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Tubby Nugget: From Sketch to Global Brand at VidCon
2 Jul
Summary
- Creators shared the journey from sketching Tubby Nugget to brand building.
- They discussed meeting fans with emotional connections to the character.
- Business expansion challenges and a near crossover were highlighted.
Jenine Pastores and Josh Jackson, the creators behind the beloved character Tubby Nugget, shared their journey at VidCon 2026. What began as a fun sketch has evolved into a significant brand, complete with plushies, collectibles, and a dedicated community of fans.
The creators detailed the process of expanding Tubby Nugget beyond social media. They spoke candidly about the inherent challenges in growing a creator-led business in the dynamic digital landscape.
During their discussion, Pastores and Jackson also touched upon the profound impact Tubby Nugget has on fans. They described meeting individuals who have developed genuine emotional connections with the character, particularly at in-person events like VidCon.
Furthermore, the conversation revealed an almost-realized collaboration. The creators alluded to the Tubby Nugget x Obsession crossover, a project that, while not fully materialized, added another intriguing layer to their brand's story.
