Travis Scott's Vision Fuels Oakley's Super Bowl Debut

Oakley is set to make its Super Bowl debut with a commercial featuring the creative direction of Travis Scott. The ad draws inspiration from Scott's "Utopia" opener, "Hyaena," providing a dynamic soundtrack for the visually striking clips. These commercials will introduce the new Oakley Meta Vanguard glasses, which integrate advanced AI technology with athletic performance and style.

The campaign highlights Scott's role as Oakley's first-ever chief visionary, a position he assumed last June. This collaboration sees him lending his influential taste to product development, aiming to push cultural boundaries and reimagine design. The star-studded ad features notable personalities such as streamer IShowSpeed, former NFL star Marshawn Lynch, filmmaker Spike Lee, and athletes Sky Brown, Sunny Choi, Kate Courtney, and Akshay Bhatia.

These advertisements are scheduled to air during the first and third quarters of Super Bowl LX on Sunday, February 8th. IShowSpeed expressed enthusiasm for the Oakley Meta Vanguard glasses, noting their hands-free functionality and seamless integration into his active lifestyle. This venture signifies Oakley's commitment to blending heritage with forward-thinking innovation, with Scott at the helm of its creative vision.