Kelce's Hilfiger Ad: More Than Just a Fist Bump

Travis Kelce has been named the global brand ambassador for Tommy Hilfiger's fall 2026 campaign, marking a significant step in his ventures beyond the football field. A new advertisement features Kelce in various interactions at New York's iconic Plaza Hotel. The minute-and-a-half spot includes cameos from notable personalities such as Gigi Hadid, Jisoo, Peggy Gou, Frances Tiafoe, and Carmelo Anthony. The ad's soundtrack is Ace Frehley's "New York Groove."

The campaign highlights Kelce's diverse greeting styles, particularly his elaborate "dap-ups." These interactions range from simple fist bumps to complex, multi-step greetings. One notable scene features Kelce sharing a greeting with DJ Peggy Gou, described as a complex performance of masculinity. Additionally, the commercial features the debut of Kelce's fluffy white Samoyed dog, Wendy, whom he shares with Taylor Swift.